Websites & Digital Growth · North Idaho & Spokane

Be found where customers ask — not only where they search.

We build Inland Northwest businesses a complete website and lead system, run your social feed, and make sure Google and AI assistants like ChatGPT can find you — and send you customers.

✓ First preview in 1–2 days
✓ You own everything
✓ Found in AI search

Your customers are already asking AI

"Who's a reliable [your service] near Coeur d'Alene?"
Right now, AI answers with someone. We make sure it's you — and that the lead lands in your inbox.
~1.2%
of local businesses get recommended by AI. The field is wide open.
65%+
of AI answers cite third-party sources — reviews, directories, "best of" lists.
45%
overlap between Google's map pack and who AI recommends. Half are invisible.
The whole system, done for you

More than a website — a machine that brings you business

Most "web guys" hand you a pretty page and disappear. We build the whole lead engine and hand you the keys.

🌐

Custom Website

Fast, mobile-first, conversion-focused pages that look credible and load in under a second.

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🎯

Lead Capture

Forms wired to email you instantly and push straight to your phone — so no lead slips through.

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🔎

Competitor Research

A deep teardown of your local rivals so your site says what theirs doesn't.

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📣

Social Media & Content

Profile setup and a 30-day calendar to launch — then we run it monthly with posts and faceless video, done for you.

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📈

Keywords & SEO

Local keyword targets, on-page SEO, Search Console and sitemap — built to rank.

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🤖

AI Search Visibility

Structured so ChatGPT, Gemini & Google's AI can find and recommend you.

Learn more →
Not ready to commit?

See your new website — free, before you pay a dime

Tell us a little about your business and we'll build you a real, clickable preview of your homepage — plus a mini snapshot of your top local competitors. Love it? We finish it. Not for you? No cost, no catch.

Get My Free Preview →

No credit card. No obligation.

New · done-for-you social

We'll run your whole social feed — posts, video, and DMs

Consistent posts, faceless short video that actually gets reach, and your comments and DMs handled — so you stay top-of-mind without ever touching your phone. Plans from $297/mo, or the whole feed handled from $1,397.

See Social Media Plans
Who we build for

Local service businesses that run on leads

Different trades, same engine: trust signals, local visibility, and a website that turns lookers into booked jobs.

🧹

Cleaning & Property Care

Residential cleaning, janitorial, window and pressure washing. Booking-ready sites with the trust signals — insured, bonded, background-checked — that win their first click into your home.

How we build for cleaners →
🔧

Home Services & Trades

HVAC, plumbing, roofing, electrical, contractors. Emergency-call CTAs, seasonal landing pages, and a system built by someone who runs a handyman business himself.

How we build for trades →
🏠

Real Estate & Property Management

Agents, brokerages, property managers. The same system that powers SoldBySpecials — own your local authority instead of renting a template.

How we build for real estate →
💎

Premium Local Services

Med spas, specialized practices, boutique firms. High-end design and AI-search visibility for businesses whose clients ask AI for "the best in town."

How we build for premium services →
Our work & concepts

Built by us — and what we'd build for you

Real client builds you can open right now, plus the systems we run ourselves and labeled concepts for other industries. No borrowed portfolios — every live site here is one we built.

The edge most local providers still don't offer

AI Search Visibility & Local Discovery

Customers aren't only searching anymore — they're asking. They ask ChatGPT who to hire. We structure your website and business information so AI can clearly understand who you are, what you offer, where you work, and why customers trust you.

✓ ChatGPT crawler access
✓ Structured business data
✓ Google · Bing · Apple listings
✓ AI-lead tracking

How it works

No company can guarantee an AI assistant will recommend a specific business. We build the strongest accurate, verifiable foundation for discovery.

Why Specials Digital Systems

Built by an operator, not an order-taker

We run lead-gen businesses too

Behind SoldBySpecials is a live, AI-powered real-estate lead system we built and run ourselves. We sell what we actually do.

Agency depth, not agency prices

Research, brand, social, SEO and AI-search — the stuff big agencies charge five figures for — at a price a local business can say yes to.

Transparent, published pricing

No "book a call to find out what it costs." Our prices are on the site, in plain sight.

You own everything

Your domain, your accounts, your website — in your name from day one. Clean handoff, no hostage situations.

Simple process

From first call to launched — fast

You'll see a first preview within 48 hours of getting us your content. The rest moves as fast as you do.

Strategy Call

A free 15 minutes on your market, goals, and the fastest path to more leads.

Research & Plan

Deep competitor and market research shapes your positioning, pages, and keywords.

Build & Review

We build the site + lead system and refine it with you over two revision rounds.

Launch & Hand Off

We launch, wire up tracking, train you, and hand over every account in your name.

Loaded flagship
$1,497 one-time · The Digital Foundation

Ten pages — eight core plus two campaign landing pages — with a lead system that pings your phone, a deep competitor teardown, a 30-day social plan + a social audit, SEO drivers, and AI search visibility. That’s roughly $7,500 of agency work bundled into the $1,497.

Smaller job? Starter, $697 — up to 5 pages, built the same way, now with on-page SEO foundations and a top-3 competitor snapshot. Bigger? Authority, $2,997 — 15–20+ pages including city pages, plus a 24/7 AI chat assistant, around $12,000 of work. Monthly care plans from $97.

See Full Pricing
Common questions

Straight answers

What does a website cost with Specials Digital Systems?

Builds start at $697 (Starter), $1,497 for our loaded Digital Foundation, and $2,997 for Authority. Optional monthly care plans run $97–$497. All prices are published on our pricing page — no hidden fees.

What is "AI search visibility"?

People now ask ChatGPT, Gemini, and Google's AI who to hire. We structure your website and business listings so those assistants can find, understand, and recommend you — and we track the leads it sends. Here's how it works.

Do you handle social media too?

Yes — we run done-for-you social media: consistent posts, faceless short-form video, and your comments and DMs handled, on plans from $297/mo. It's a separate service from your website, so you can add it anytime. See our social plans.

Do I have to be on camera for the videos?

No. Every video we make is faceless — short-form clips built from footage, photos, text, and motion — so you get the reach of video without ever filming yourself. You just send a few photos or clips when you have them, and we handle the rest.

Do I own my website and accounts?

Yes. Your domain, hosting, Google accounts, and website are in your name from day one. If we ever part ways, you keep everything.

What areas do you serve?

We're based in North Idaho and most of our clients are in the Inland Northwest — Coeur d'Alene, Post Falls, Hayden, Rathdrum, Sandpoint, and the greater Spokane area including Spokane Valley and Liberty Lake. We also build for local and service businesses outside the region. The whole process runs remotely — content, previews, revisions, launch — so where you're located isn't a limit. If you're a local business anywhere in the U.S., we can build for you.

How long does it take?

You'll see a first preview within 48 hours of us receiving your content and access. Most sites launch within a few focused weeks after that — the timeline depends mostly on how quickly you get us content and feedback.

The proof is measurable
90+ mobile · 100 SEO · 2/2 AI-ready

Our own site, scored on Google PageSpeed — and how it stacks up against local competitors.

See How We Compare Read a real before/after: 30 → 99 →
Free · no obligation
How does your site score?

Send us your web address — we'll run a free speed & AI-readiness check-up and send you the fixes.

Get My Free Check-Up
Ready when you are

Let's build the system that actually brings you business.

Website, getting found in Google and AI search, and social that keeps you in front of customers. Free 15-minute strategy call on your market, your competitors, and the fastest path to more leads.

Book a Free Strategy Call
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